PRIVACY POLICY

1. Introduction

PT. Pengendali Sistem Nusantara, operating under the business name Exclolab ("we", "Exclolab"), is committed to protecting the privacy of every visitor to exclolab.com ("Website").

This Privacy Policy explains what data we collect when you visit the Website, how we use it, and what rights you have. By accessing this Website, you agree to the practices described in this document.

This policy is prepared in accordance with Law No. 27 of 2022 on Personal Data Protection (UU PDP) of the Republic of Indonesia.

2. Data Controller Identity

Company Name: PT. Pengendali Sistem Nusantara
Trade Name: Exclolab
Website: exclolab.com
Domicile: Indonesia
Contact: Reachable via Calendly (link available on the website)

3. Data We Collect

3.1 Data Collected Automatically

When you visit the Website, third-party analytics services we use automatically collect the following technical data:

• IP address (partially anonymized)
• Device type, operating system, and browser used
• Pages visited and visit duration
• Traffic source (referral URL or source platform)
• Interactions with page elements: clicks, scrolls, mouse movement, and navigation patterns
• Date and time of visit

This data is collected in aggregate form and does not directly identify you as an individual.

3.2 Data We Do Not Collect Directly

exclolab.com does not have a built-in contact form. Consultation scheduling is handled through Calendly, a third-party scheduling platform that operates fully outside the exclolab.com domain.

Data you enter in Calendly (name, email address, phone number, and other information you voluntarily provide) is not processed directly by Exclolab and is subject to Calendly Privacy Policy at calendly.com/privacy.

4. Third-Party Analytics Tools

We use three analytics services to understand visitor behavior and improve Website quality:

4.1 Google Analytics

• Provider: Google LLC
• Purpose: Analyze traffic, visit sources, and aggregate user behavior
• Data collected: Anonymous session data, general demographics, page interactions
• Privacy policy: policies.google.com/privacy
• Opt-out: tools.google.com/dlpage/gaoptout

4.2 Meta Pixel (Facebook Pixel)

• Provider: Meta Platforms, Inc.
• Purpose: Measure content effectiveness; build relevant audiences for marketing on Meta platforms
• Data collected: Page visit events and specific interactions
• Privacy policy: facebook.com/privacy/policy

4.3 Microsoft Clarity

• Provider: Microsoft Corporation
• Purpose: Record visits anonymously (heatmap, scroll map, session replay) to understand website usage patterns
• Data collected: Anonymous session recordings, click maps, and scroll patterns
• Privacy policy: privacy.microsoft.com/privacystatement

Important note: Microsoft Clarity may record your interaction on pages in anonymized session replay form. No personally identifiable information is stored in these recordings.

5. Cookies

Our Website uses cookies - small text files stored on your device - to support the analytics functions above. The cookies used are analytical and non-essential, meaning the Website remains fully accessible without them.

You can control or delete cookies through your browser settings at any time. Removing analytical cookies will not disrupt your browsing experience on this Website.

6. Client Display and Case Studies

exclolab.com displays client names, logos, and case studies publicly as part of Exclolab's portfolio. This display is based on:

• Explicit consent from the relevant client, or
• Agreement stated in the engagement contract between Exclolab and the client

If you are an Exclolab client and object to the display of your information on the Website, please contact us via the link available on exclolab.com.

7. Legal Basis for Data Processing

Under UU PDP No. 27 of 2022, we process visitor data based on:

• Legitimate interest: to understand visitor behavior, improve the Website, and measure marketing effectiveness
• Consent: by using this Website, you agree to analytical cookies usage as described in this policy

8. Data Retention

Analytics data collected by Google Analytics, Meta Pixel, and Microsoft Clarity is retained according to each platform retention policy. Exclolab does not independently store analytics data on our own servers.

9. Your Rights

Under UU PDP No. 27 of 2022, you have the right to:

• Know what data is collected about you
• Request deletion or restriction of processing of your data
• Object to data processing for marketing purposes
• File a complaint with the authorized data protection authority in Indonesia

To exercise these rights, contact us via the link available on exclolab.com.

10. Changes to This Privacy Policy

We may update this Privacy Policy at any time. Material changes will be indicated by updating the "Last updated" date at the top of this document. Continued use of the Website after such changes constitutes acceptance of the updated policy.

PT. Pengendali Sistem Nusantara — Exclolab — exclolab.com
This document applies to exclolab.com and does not cover services or third-party platforms linked from this website.