Stagent · Artist & DJ Booking and Management · Netherlands
Managing 10 Artists Now Feels Like Managing 2.
Exclolab architected and built Stagent — a full-scale SaaS platform for artist and DJ booking management — over 6 sprints across 18 months. The result: 85% less admin time per artist, same-day digital contracts, payment cycles cut from 30–45 days to 7–10 days, and a platform now used by artists and agencies internationally.
less admin time — from 3–4 hours to under 30 minutes per artist per week
Location
🇳🇱 Netherlands
Type of Work
Digital Product
Less admin time per artist per week
85%
Faster contract turnaround (same-day eSigning)
90%
Delivery
18 months
Stagent — Platform Screenshot
Coming soon
The Situation Before
What the Client Came In With
"We want to build a platform where music artists can be discovered and booked for events — like a marketplace for live entertainment."
Stagent was founded by Mischa, a DJ and artist manager who experienced firsthand the operational chaos of managing bookings, contracts, invoices, and tour logistics across dozens of spreadsheets, email threads, and disconnected calendars. The music booking industry had no purpose-built tool that unified the full management lifecycle. Every booking was a manual coordination effort, every contract required printing and scanning, and every payment reminder depended on someone remembering to send it.
The Turning Point
What Exclolab Found
Stagent was founded by Mischa, a DJ and artist manager who experienced firsthand the operational chaos of managing bookings, contracts, invoices, and tour logistics across dozens of spreadsheets, email threads, and disconnected calendars. The music booking industry had no purpose-built tool that unified the full management lifecycle. Every booking was a manual coordination effort, every contract required printing and scanning, and every payment reminder depended on someone remembering to send it.
The Approach
How Exclolab Worked
Discovery sessions with artists, bookers, and event organisers uncovered three separate user journeys that needed to feel seamless. We designed and built a two-sided marketplace with artist profiles, availability calendars, deal-flow tracking, and a contract/invoice generator. Benson (Exclolab co-founder) served as Tech Lead. Delivered across 6 sprints — each sprint shipped a working, deployable feature set.
The Solution
What Was Built
Discovery sessions with artists, bookers, and event organisers uncovered three separate user journeys that needed to feel seamless. We designed and built a two-sided marketplace with artist profiles, availability calendars, deal-flow tracking, and a contract/invoice generator. Benson (Exclolab co-founder) served as Tech Lead. Delivered across 6 sprints — each sprint shipped a working, deployable feature set.
| Layer | Technology |
|---|---|
| Backend | Laravel PHP |
| Admin & Reactive UI | Laravel Livewire + Filament |
| Dynamic Components | Vue.js (selective) |
| Database | MySQL |
| Server Management | Laravel Forge |
| Zero-Downtime Deploy | Laravel Envoyer |
| Infrastructure | Docker |
| CI/CD | GitHub Actions |
The Results
What Changed
Less admin time per artist per week
Faster contract turnaround (same-day eSigning)
Faster payment collection cycles
Stagent launched in the Netherlands and expanded to Belgium within 6 months. The platform handles the full booking lifecycle — discovery, negotiation, contracting, payment, and post-event review. Founders no longer broker deals manually; the platform does it. Managing 10 artists now feels like managing 2.
Client Voice
In Their Own Words
Before Stagent, handling bookings for a tour or festival weekend felt like a constant fire drill with dozens of spreadsheets and endless emails. We needed a smarter, faster, and artist-friendly way to work.
— Mischa, Founder of Stagent, Pre-Engagement FeedbackIt's a game changer. From bookings to itineraries, invoicing to payments — everything is just there, clean and easy. Now we can focus on growing our roster instead of battling spreadsheets.
— Mischa, Founder of Stagent, Post-Launch FeedbackStagent turned our daily chaos into a structured, efficient machine. Managing 10 artists now feels like managing 2.
— Mischa, Founder of Stagent, Business Growth FeedbackTechnical Deep Dive
The Stack That Powered This
| Layer | Technology |
|---|---|
| Backend | Laravel PHP |
| Admin & Reactive UI | Laravel Livewire + Filament |
| Dynamic Components | Vue.js (selective) |
| Database | MySQL |
| Server Management | Laravel Forge |
| Zero-Downtime Deploy | Laravel Envoyer |
| Infrastructure | Docker |
| CI/CD | GitHub Actions |
Engagement Timeline
How This Was Delivered
Sprint 1
Discovery & architecture planning — user journey mapping, data model design, sprint roadmap
Sprint 2
Artist profiles, availability calendars, and core booking flow
Sprint 3
Digital contract generation from booking data + eSigning integration
Sprint 4
Invoice generation, payment tracking, multi-currency financial management
Sprint 5
Tour itinerary management, real-time logistics, mobile-first UX refinement
Sprint 6
Documentation, team training, business analytics dashboard, post-launch optimization
18 months. 6 sprints. Every sprint shipped a working, deployable product — zero downtime throughout.
Work with Exclolab
Ready to Build the Platform Your Industry Is Missing?
Mischa didn't come to Exclolab with a feature list. He came with a problem — the music booking industry was running on tools that were never designed for it, and he'd felt that problem personally every single day. If you're building a product to solve a real operational problem — in your industry or for your clients — the first conversation with Exclolab isn't a pitch deck. It's the same discovery mapping that shaped every one of Stagent's 6 sprints: understand the problem completely before writing a single line of code.